The AdTECH: OOH – New York conference, curated by Yahoo!’s Global Head of DOOH Stephanie Gutnik and chaired by Vistar Media’s Vice-President of Marketing Leslie Lee, is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

Join experts as they discuss, analyse and dissect everything you need to know about AdTECH, Out of Home and Programmatic DOOH and hear how AdTECH is influencing the future of advertising and how it will benefit you.





09:00 Welcome | Chairman | Leslie Lee | Vice President, Marketing | Vistar Media

09:30 Fireside Chat: Julie Schiro | SVP Group Client Director | Spark Foundry ‘Checks in to DOOH’ in conversation with Renee Hodos | Senior Manager, Digital Marketing | Marriott International

10:00 ‘Unlocking the Power of OOH with Data’ Panel Discussion Led by Anna Bager | President & CEO | OAAA
Gary Warech | Executive Vice President, Brand Direct | Comscore, Inc.
Jeremy Flynn | Vice President, Data Products and Strategy | Clear Channel Outdoor
Keith “Kappy” Kaplan | Global CEO | Kinetic Worldwide

10:45 COFFEE

11:15 ‘OTT, CTV, DOOH: Video By Any Other Name’ Panel Discussion led by Sean McCaffrey | CEO | GSTV
Jill Schnitt | Managing Director | Outdoor Media Group (OMG)
Deva Bronson | EVP, Digital Investment | dentsu
Andrew Essex |  CEO | Goingconcern

11.45 Real Time Data For AdTECH – Panel Discussion led by Greg MacDonald | Vice President, Marketplace Partnerships | Yahoo!
Tiffany Southwell | VP OOH | Catalina USA
Nolan Johnson | Director of Ad Partnerships | Grocery TV
Debbie Drutz | President | Novus Media LLC

12.30 ‘The Global DOOH Marketplace’ Panel Discussion led by Wyatt
Foglia | Account Manager, DSP Partnerships | VIOOH
Becky Hyatt | Senior Lead, Ad Marketplace Partnerships | Yahoo!
Brendan Donoghue | Director of Programmatic Sales | JCDecaux North America

13:00  CLOSE


Edison Ballroom South
221 West 46th Street
(between Broadway and 8th Avenue)
New York, NY 10036