Gary Warech has spent his entire career working hands-on within the buy, sell and supply sides, leveraging consumer information and research. His experiences working within TV, digital, data, sports, research, out of home (OOH), and corporate marketing throughout the advertising ecosystem have given him unique insight into the advertising and media industries.
As Executive Vice President at Comscore, Gary is responsible for stewardship of Comscore’s Consumer Brand Health and Out of Home businesses, including establishing Comscore as a leading research and measurement supplier for the OOH industry.
“For more than 20 years, the media ecosystem has relied on Comscore’s stable, granular measurement to achieve better business outcomes, and I’m excited to be leading our efforts executing on our vision to incorporate out of home into our holistic cross-platform approach,” says Gary.
Gary brings more than 25 years of corporate and sports marketing, sales, agency, market research, and digital experience – both domestically and internationally – to his role at Comscore. Prior to Comscore, Gary served as SVP, Advertiser, Sports & Branded Entertainment at Rentrak, and as Vice President, Business Development and Partnerships at Experian Marketing Services.
When he’s not crafting innovative solutions for clients, Gary can be found spending time with his family at his home in New Jersey. He especially enjoys following two of his son’s basketball careers, promoting his third son’s ceramics business, and bass fishing.