Rebecca Hyatt is responsible for managing supply partners connected to Yahoo DSP. She has led the technical integrations with existing exchanges and continues to work with partners to accelerate DOOH adoption, standardization and growth. Becky has contributed to normalizing taxonomies and has helped Yahoo build out several buyer features like open auction, global expansion, a DOOH Planner, and measurement offerings. While experienced in all programmatic formats, she plays a key role in Yahoo’s strategy for making DOOH easier to buy.
Rebecca is based out of Baltimore and has been working with Exchange Partners at Yahoo (fka Verizon Media, Oath, AOL) since 2014.